Who? What? When? Where? Why? How?
Who?
Who taught me?
Lorrie Morgan-Ferrero
What did she teach me?
The subtle nuances of copywriting, specifically SALES LETTERS.
When?
Lorrie was my introduction to the world of true Entrepreneurship two years ago. I had one primary client who I had been working with for 3 years, and I had just finished writing a medical book to launch his business. My mom, Katherine Cibula, who subsequently became my business partner and Vice President of our parent company Strategic Living, Inc., went to a Shared Vision Network meeting here in San Diego where Lorrie was presenting. She came home and said, “I’ve met someone who is going to become a wonderful friend of yours over the years and I bought her product - RED HOT COPY.”
Lorrie’s product blew my mind with all the amazing content. It is award-winning and full of fantastic copywriting information. I learned a tremendous amount by simply reviewing her materials and doing the exercises.
So I went the next step and took her RED HOT COPYWRITING BOOTCAMP. This is where the magic really took hold for me personally. As an alumni, I get to come back year after year and retake the RED HOT COPYWRITING BOOTCAMP, so I do to sharpen my skills. This is my third round and I always learn something new. Plus, Lorrie always updates the content so I look forward to the new additions in the new editions! 
Lorrie just started her Fall 2007 Boot Camp and if you still want to join, there is time to catch up with the first class and engage in the next three classes. You’ll become an alumni, so you can come back and participate again, PLUS you get free access to the RED HOT COPY FORUM and the STERLING MEMBERSHIP for THREE months. Now these calls are amazing because Lorrie gets lazer-focused. Many of the resources she shares I’ve ONLY heard about from Lorrie. I’m a self-proclaimed “Information Junkie” and I often hear “overlap” from one person to another, but I’ve come away from my STERLING CALLS with Lorrie consistently knowing more “TOP SECRET” Internet marketing information and business planning strategies than beforehand.
Where?
ANYWHERE… You can be anywhere and access Lorrie’s calls by phone and Internet. Now she’s doing some really amazing WEBINARS and I love her visuals. She condenses a ton of information into her slide shows, handouts and webinar presentations. Plus you can always download the .MP3 or listen to the audios in the forum, so even if you have an important business meeting you can’t miss, you can still come home, heat up a cup of tea, kick of you heels or dress shoes and dig into the calls.
Why?
* Increase sales conversions.
* Connect with your “Tarket” [Lo’s phrase for “Target Market”].
* Learn the specifics of copywriting done right since it is the most expensive piece of your business to outsource. If I remember correctly, the last time I asked, Lorrie was charging between $10,000 - $20,000 for ONE sales letter which is still a bargain considering I have a client who earned $60,000 overnight for the launch of a highly niched product with one of Lo’s sales letters, so the going rate is WELL worth it!!! Just imagine the money you’ll save and the money you’ll earn by really mastering the skill of RED HOT COPYWRITING!
How?
Live Into the Life You’ve Imagined…
Live Into It… :)CC
Christine N. Cibula, M.S.
www.LiveIntoIt.com
P.S. Lorrie is an amazing mentor and close friend of mine. Not only does she provide top notch information - important stuff you won’t get anywhere else - she’s a total sweetheart. She has fine-tuned all my copywriting skills as well as some specific businss planning and mind mapping skills and continues to do so. Thanks Lo!
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